Kia Receives Distinction from J.D. Power as Top Brand for Initial Quality

For the first time in 27 years, a non-premium automaker has been recognized as the top brand for initial quality by J.D. Power. Out of all 33 nameplates in the United States, Kia was the highest-scoring automaker. Kia received this honor thanks to its incredible segment of vehicles that lead the charge against the competition. The Kia Sportage and Soul led their respective categories, while the Kia Rio, Sorento and Forte all ranked in the top three of their respective categories.

“Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, chief operating officer and EVP for Kia Motors America, in a press release. “As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.”

J.D. Power has been awarding vehicles for initial quality for the past 30 years based off of responses from millions of customers each year. The outstanding lineup from Kia performed well enough to earn the respect of drivers, and Kia looks to continue its success with the new 2017 models.

If you’re interested in test-driving one of these top quality vehicles, head over to our Kia dealership in Milwaukee, WI, and speak with our incredible staff about what makes them so impressive. We have many exciting new Kia models on our lot, from the new 2017 Kia Sportage and 2017 Kia Sorento, to the 2016 Kia Soul and 2016 Kia Forte. Enjoy what each vehicle offers, with incredible interior amenities for the ultimate atmosphere, advanced safety systems for your protection and modern technologies for entertainment and convenience. Once you decide on what model you are interested in, speak with our Kia finance department about your options and drive off in your brand-new Kia!

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