Archive for Nissan

Meet the All-New 2016 Nissan Sentra

For the new model year, the 2016 Nissan Sentra has seen a refresh that brings updated style, technology and performance to an already-awesome vehicle. If you’re considering purchasing an incredible sedan from our Nissan dealership in Milwaukee, WI, look no further than the new Sentra!

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Nissan Teams Up with 100 Universities, Will Support Select NCAA Championships

Nissan College 100Nissan is going back to school thanks to a four-year sponsorship with 100 universities and select NCAA Championships. Having made the widest-reaching deal in the history of collegiate sports, Nissan is set to make big waves as the automaker goes full-steam ahead with its latest “go-big” marketing strategy. The goal is to bring unforgettable marketing moments to consumers and college-sports fans nationwide, so keep an eye out for an ad near you!

“This program gives Nissan an unmatched and unprecedented connection to college-sports fans,” said Jeremy Tucker, vice president of Marketing Communications and Media at Nissan North America in an announcement. “It allows Nissan to share amazing moments with students, alumni and fans — at every men’s and every women’s sport. Wherever fans go to follow these student-athletes, we’ll be there.”

From Ivy League schools like Yale and Harvard to perennial powerhouses such as Ohio State University and, of course, the University of Wisconsin–Madison, it’s clear that the select universities that make up the Nissan College 100 are the best of the best. In addition to partnering with universities, the deal provides Nissan the rights to activate at select NCAA Championship events. Over the next four years, expect to see plenty from the Nissan brand at and during coverage of some of the nation’s best collegiate events!

Fans and student-athletes alike will benefit from this historic deal as well, as support from the campaign extends to scholarship funds, facilities upgrades (including weight rooms, equipment, video boards, Wi-Fi), tutoring programs and much more. It’s safe to say this move will have a lasting impact on both Nissan and the world of college athletics.

If one of the vehicles in Nissan’s ads stands out to you, get in touch with the staff at our Nissan dealership near West Allis, WI, so that you can take it out for a test-drive. We’re excited to take part in all that the future holds for Nissan and the Nissan College 100!

The Nissan IDS Concept: The Future of Autonomous Driving

Nissan IDS ConceptThe demand for zero-emission Electric Vehicles (EVs) and autonomous driving is ever growing, and Nissan wants to capitalize on the wide-open markets. Engineers have significant progression in both fields at the forefront of their minds, and they are motivated to revolutionize the ways that people travel. This mission is slowly coming to fruition, especially with the recent reveal of the Nissan IDS Concept in Japan.

It’s safe to say that, with vehicles such as the Nissan IDS Concept set for release in the imminent future, driving is about to get a whole lot easier and more eco-friendly. Pairing advanced vehicle control and safety technologies with groundbreaking artificial intelligence (AI), Nissan plans to create a driving experience like never before. Sooner or later, your car will be guiding itself around town while keeping you safer and more entertained than any current vehicle ever could.

“In every situation, it is about giving the driver more choices and greater control. And the driver will remain the focus of our technology development efforts,” said Nissan president and CEO Carlos Ghosn according to a press release.

So while you may not always be steering your vehicle in the near future, the whole experience will be centered around the driver and his or her peace of mind. Much of the research that has gone into the IDS Concept has revolved around safety and how exactly Nissan can do their part to reach the ultimate goal — zero traffic fatalities (as well as zero emissions).

Evolving EV technology is also a big part of the plan at Nissan, with long-distance, eco-friendly driving of the utmost importance. The engineers are having a fun time designing futuristic zero-emission vehicles that still offer steadfast performance. You can stay up to date on all the latest developments by speaking with the team at our Nissan dealership in Milwaukee!