For the first time in 27 years, a non-premium automaker has been recognized as the top brand for initial quality by J.D. Power. Out of all 33 nameplates in the United States, Kia was the highest-scoring automaker. Kia received this honor thanks to its incredible segment of vehicles that lead the charge against the competition. The Kia Sportage and Soul led their respective categories, while the Kia Rio, Sorento and Forte all ranked in the top three of their respective categories.
“Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, chief operating officer and EVP for Kia Motors America, in a press release. “As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.”
J.D. Power has been awarding vehicles for initial quality for the past 30 years based off of responses from millions of customers each year. The outstanding lineup from Kia performed well enough to earn the respect of drivers, and Kia looks to continue its success with the new 2017 models.
If you’re interested in test-driving one of these top quality vehicles, head over to our Kia dealership in Milwaukee, WI, and speak with our incredible staff about what makes them so impressive. We have many exciting new Kia models on our lot, from the new 2017 Kia Sportage and 2017 Kia Sorento, to the 2016 Kia Soul and 2016 Kia Forte. Enjoy what each vehicle offers, with incredible interior amenities for the ultimate atmosphere, advanced safety systems for your protection and modern technologies for entertainment and convenience. Once you decide on what model you are interested in, speak with our Kia finance department about your options and drive off in your brand-new Kia!
Car buyers with families who are looking for the perfect vehicle to supply safety and top-notch technology, Kia is the brand for you. Just recently, the 2016 Kia Optima and the 2016 Kia Soul were named as two of the 10 Best Family Cars of 2016 by Parents Magazine and Edmunds.com. The ninth-annual list was compiled by rating hundreds vehicles. A few of the many considerations taken into account were quality of ride, safety, comfort, spaciousness and kid-friendly features.
“Kia places a priority on safety as well as packing our vehicles with innovative and easy-to-use features at an outstanding value, and the recognition from Parents magazine and Edmunds.com validates our efforts,” said Orth Hedrick, vice president of product planning, KMA. “The Optima and Soul have numerous features geared toward families who are looking for advanced driver assistance systems, cutting-edge technology, spacious passenger seating and ample cargo capacity.”
The 2016 Optima offers plenty of safety features that will allow parents to drive with a little more confidence. For example, optional blind-spot detection will alert you visually or through auditory alerts when a vehicle is in your blind spot so that you know everything happening on the road.
The 2016 Kia Soul also provides plenty of fantastic safety features, and it has some quality technologies to keep everyone entertained during even the longest drives. It offers the available Infinity® audio system, which lets passengers take turns playing their favorite songs and filling the Soul with plenty of quality sound. If you’re tired of your same old songs, you can also use the infotainment system to access exciting new music with HD Radio™ stations.
If you’re interested in taking a test-drive of either of these cars, head down to our Kia dealership in Milwaukee, WI, and see all they have to offer today!
The Insurance Institute for Highway Safety has acknowledged the 2017 Kia Sportage as one of the safest cars on the road by awarding it the IIHS’ highest honor–the Top Safety Pick + . Kia Motors America Vice President of Product Planning, Orth Hedrick, reacted with pride after Kia received such an honorable distinction.
“The Insurance Institute for Highway Safety is one of the most recognized and respected organizations in the industry when it comes to evaluating vehicle safety, and as such, the Top Safety Pick + designation is a significant achievement,” said Hedrick, “We are especially proud to have our all-new Sportage earn that Top Safety Pick + rating in light of IIHS’ new, more challenging standards, validating the efforts of our engineers and the priority we place on safety.”
The challenging standards of the IIHS’ new safety tests required “good” ratings in five tests: small overlap front, moderate overlap front, side impact, roof strength and head restraints. However, to qualify for a Top Safety Pick + award, a vehicle would have to also score an “advanced” or “superior” rating for front crash prevention.
The new 2017 Kia Sportage fits the needs of anyone, and with the added distinction of being one of the safest cars on the road, it will surely attract savvy shoppers looking for a safe SUV that comes with everything a buyer could want. From its optional and standard features such as its Bluetooth® wireless technology to leather seat trim, the 2017 Kia Sportage will have everything you need.
To test-drive the 2017 Kia Sportage, head down to our Kia dealership in Milwaukee, WI, and take one out for a spin. You’re so to enjoy getting in to one of the safest vehicles on the road!