Archive for January 2015

Nissan Teases Its First Big Game Ad in Almost Two Decades

The last time that Nissan featured a commercial during the Big Game, vehicles like the Nissan LEAF and JUKE were just twinkles in their designers’ eyes, but the automaker plans to make up for lost time during this weekend’s football matchup with an extended 90-second spot. Speaking of lost time, Nissan’s first Big Game ad in nearly two decades is backed by Harry Chapin’s classic song, “Cat’s in the Cradle,” which describes a father who never has time for his son until the opposite becomes true when the son grows up and has responsibilities of his own.

Nissan says that its new commercial explores a similar struggle for work-life balance, and the 10-second teaser video above shows a couple with their new child while cutting to the father working as a racecar driver on the track. The automaker’s father-focused campaign continues with the #withdad hashtag on YouTube, which has encouraged popular content creators to produce dad-related videos that range from heart-warming to hilarious.

When you see Nissan’s “With Dad” commercial, there will also be two surprise product cameos, and considering the focus on motorsports, we’re guessing they will be a pair of production models from Nissan’s NISMO performance brand. Will the ad showcase the 215-horsepower JUKE NISMO RS, the 350-horsepower 370Z NISMO or the all-new 600-horsepower GT-R NISMO? We’ll have to wait to find out this Sunday along with the rest of the estimated 184 million Americans who are expected to watch the New England Patriots take on the Seattle Seahawks.

 

Most Popular: Three Mazda Models Earn Superlatives from Edmunds.com

2015 Mazda3

Thankfully for most of us, the term “most popular” has meaning beyond the superlatives found in our old high school yearbooks. If you were always more intrigued by the cool cars than the cool kids, then we bet you’ll love one of the three Mazda vehicles that recently received 2015 Most Popular on Edmunds.com awards: the Mazda3, Mazda CX-5 and Mazda CX-9.

The 2015 Most Popular on Edmunds.com award winners are the three vehicles in each segment that were researched the most by visitors to the auto-research site from Jan. 1, 2014 to Oct. 31, 2014. With Edmunds.com receiving about 18 million visitors each month, the winners are a pretty good representation of what car buyers are looking for these days. The Mazda3, CX-5 and CX-9 were among the most researched vehicles in the Compact Car, Compact Crossover SUV and Large Crossover SUV segments, respectively.

Each Mazda vehicle honored by Edmunds.com offers an excellent blend of style and practicality. The 2015 Mazda3 and CX-5 share the automaker’s aggressive KODO design language and a pair of responsive-yet-efficient SKYACTIV four-cylinder engines, while the 2015 Mazda CX-9 is a sleek, safe and spacious crossover for transporting up to seven passengers in comfort. Last month, customers appeared to like what they saw from those vehicles at Mazda dealers, as each model posted double-digit sales growth compared to December 2013.

While research sites like Edmunds.com can be very helpful, it is difficult to fully identify your ideal vehicle until you get behind the wheel. Make plans to stop by our Chicagoland Mazda dealership for a test-drive, and we’ll help you end your search for a new car.

 

2015 Kia Sedona Anointed King of the Minivans by Motor Trend

2015 Kia Sedona

From their safety to their technology to their fuel economy, minivans have come a long way since you were a regular backseat passenger, and Motor Trend has deemed the 2015 Kia Sedona the family hauler that is currently leading that progress. The magazine’s editors recently chose the Sedona as their favorite after comparing five of the top minivans in a variety of categories, including ride and handling, performance, efficiency, cockpit/cabin, safety, value and cost of ownership.

Demonstrating excellent control and a smooth ride on twisty and rough road sections, the 2015 Sedona bested its competitors in ride and handling, meaning its child passengers will be less likely to spill their juice boxes or be awoken from their naps. Kia’s minivan also finished a close second in the performance category with its responsive 276-horsepower 3.3-liter V6 engine, and its Limited model even managed to outperform its EPA fuel-economy rating by netting 23.8 mpg on the highway in Motor Trend’s Real MPG testing. Inside the Sedona, editors found the nicest cabin of the group, citing its available Nappa leather and wood-style trims, its reclining Slide-N-Stow second-row seats and an optional UVO eServices infotainment system that was rated superior to competitor’s offerings.

“The Sedona was victorious in Motor Trend’s comparison because it surpasses expectations of how a minivan can drive and feel with its high-strength chassis and high-tech interior,” said Jeff Rosen, general manager of Rosen Kia Milwaukee. “At the same time, all the practical elements are still there, from the industry-leading safety to the segment-leading value.”

Designated a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS), the 2015 Kia Sedona was one of just two minivans in the Motor Trend comparison to achieve the top rating of “good” in all of the safety organization’s crashworthiness tests. Meanwhile, Motor Trend editors determined that the Sedona offers the most content for its pricing, including an optional Surround View Monitor for maneuvering in and out of tight parking spots, as well as an available Smart Power Liftgate that automatically opens when owners stand behind it with their smart key.