Archive for February 2013

Kelley Blue Book’s Honors Mazda with 5-Year Cost to Own Award

2014 Mazda6

Mazda has cultivated a reputation for building fun-to-drive vehicles with noteworthy fuel economy and style, and now the Japanese automaker can add another bullet point for outstanding cost of ownership to the resume. Kelley Blue Book’s recently recognized Mazda as having the most affordable five-year overall cost of ownership of any mainstream auto brand, giving it a 2013 5-Year Cost to Own Award.

Vehicle cost of ownership is a combination of several factors, including depreciation, maintenance and fuel costs, which makes it an important measure for shoppers looking for the biggest bang for their buck in the long term. With its fuel-efficient SKYACTIV technologies and high resale value, Mazda vehicles cost their owners less to operate. Beyond its overall brand win, Mazda also took first place in’s Minivan/Van category with its compact 2013 Mazda5.

“Budget-conscious drivers want quality vehicles that are easy to maintain and worth more when it’s time to trade in, and that’s why more and more motorists are turning to Mazda,” said Tom McGovern, general manager of Rosen Mazda Waukegan, a Chicagoland Mazda dealer. “The best part is that you can have the performance and quality you want while still getting class-leading fuel economy, which is a total win-win for people who want to actually enjoy driving.”

Mazda’s efforts to provide a premium driving experience without premium operating costs continue with the 2014 Mazda6, which recently went on sale at dealerships across the country. The second vehicle to feature the automaker’s entire suite of SKYACTIV technologies, the Mazda6 is rated to return a segment-best 38 mpg on the highway from its 184-horsepower four-cylinder SKYACTIV-G engine. Transmission choices include a SKYACTIV-Drive six-speed automatic as well as a SKYACTIV-MT six-speed manual that keeps with Mazda’s sporty reputation.

The new Mazda6 pairs its impressive fuel economy with a sleek exterior that stands out from the competition. Featuring a prominent five-point grille flanked by sweeping headlights and flared fenders, the redesigned midsize sedan makes use of Mazda’s KODO, or Soul of Motion, design theme, which carries over into the interior. Available options include heated leather seats, an 11-speaker Bose Centerpoint Surround Sound System and a 5.8-inch color touchscreen display.

“There’s nothing in the midsize segment that combines style, performance and efficiency like the new Mazda6,” added McGovern. “The vehicle is just further proof of Mazda’s commitment to creating vehicles that offer more than the competition, whether that means more miles per gallon or more heads turning as you drive by.”


Green Car Journal Picks Honda ECO Assist for Top 10 List

2014 Honda Accord Sedan

Honda has always had a sterling reputation for building some of the greenest cars on the road, and their efforts to maintain that position have led to some really cool technologies like ECO Assist. Available on some of the most popular Honda vehicles like the 2013 Civic, CR-V and Accord, the system helps drivers save gas through changes in their driving style, which is one of the most effective ways to get farther on a gallon of gas.

Green Car Journal recently recognized Honda ECO Assist with a spot on their annual Top 10 Green Car Technology List, noting the system’s ease of use that makes saving on gas fun. You don’t have to take our word for it, though; see what they said:

“Honda’s ECO Assist system was selected as a Green Car Technology Award finalist for its innate ability to help drivers enhance their fuel efficiency,” said Ron Cogan, editor and publisher of the Green Car Journal and “In an era of increased demands on environmental performance from consumers and government alike, we wanted to highlight the innovative technologies like ECO Assist™ that make their incredible achievements possible.”

Want to try it out for yourself? Visit our Illinois Honda dealership near Chicago and we’ll show you why ECO Assist is a winner.

Mazda SKYACTIV Wins Green Car Tech Award

2014 Mazda6 Red

Green Car Journal has been honoring automakers for their eco-minded efforts for years, with hybrids and all-electric vehicles earning accolades in the past. This year, however, was a change of pace, as Mazda’s SKYACTIV technology took home the Green Car Technology Award. The innovative suite of technologies provide much-improved efficiency, without needing electric motors, battery packs or even changes in driving style. We call that a win-win.

There are currently two vehicles available at our Illinois Mazda dealership featuring the full suite of SKYACTIV goodies, including the 2013 Mazda CX-5 and the all-new 2014 Mazda6. Both provide range-topping fuel economy without draining the fun out of driving, and they’re both worthy of the Mazda badge.

Want to see how SKYACTIV technology can make your daily driver better in every way? Visit our dealership today.