Fit for The King: Kia K900 Attracts LeBron James as Luxury Ambassador

Kia K900

Kia has tapped outstanding athletes as brand ambassadors in the past, including Blake Griffin, Rafael Nadal and U.S. Women’s Open champion Michelle Wie, but none are quite as prominent as the auto brand’s first-ever luxury ambassador: LeBron James. Surprisingly, it was King James who recently reached out to Kia to endorse its all-new K900 luxury sedan, not the other way around.

As America’s most famous active athlete, James has plenty of dispensable income to accrue a select stable of exotic cars, and not only did he deem the Kia K900 worthy of his collection, but he also went so far as to post “Rolling around in my K900. Love this car!” on Facebook back in August. Kia and James will bring their partnership to the general public later this month when the “Fit For A King” campaign rolls out on TV.

Certified by AMCI Testing to provide a ride that is quieter, smoother and simply better overall than the Audi A8 4.0T, BMW 750i and Lexus LS460, the 2015 Kia K900 has quickly made a name for itself as the brand’s first rear-wheel-drive luxury sedan. Under the hood, the K900 houses a 5.0-liter V8 engine that produces 420 horsepower and 376 pound-feet of torque. Meanwhile, inside the elegant cabin, buyers receive high-grade-leather surfaces, multi-stage heated and ventilated front seats, soft-hue LED illumination and a 900-watt Lexicon high-fidelity audio system as standard features.

While we could go on and on about the K900′s long list of amenities, the best news of all is that you don’t have to be one of the greatest basketball players of all time to own one, so stop by our Milwaukee Kia dealership today to take the brand’s new flagship ride for a spin.

Mazda Retains Title of Most Fuel-Efficient Automaker

Mazda CX-5

Automakers have made a lot of progress in extending gas mileage during the past decade, with average fuel economy increasing by nearly five miles per gallon across the entire industry. According to the EPA’s Light Duty Fuel Economy Trends report for the 2013 model year, the vehicles on the market were the most efficient ever, and for the second year in a row, Mazda led the charge.

While average vehicle fuel economy jumped by 0.5 mpg for the 2013 model year to 24.1 mpg, Mazda came in with an industry-leading fleet-wide average of 28.1 mpg, an increase of a full mile per gallon compared to the 2012 model year. The Japanese brand’s lineup also had the lowest CO2 emissions of any automaker. For the 2013 model year, Mazda boosted its fuel economy with the debut of the Mazda CX-5 compact crossover SUV, which was the automaker’s first vehicle to feature a full suite of fuel-saving SKYACTIV technologies.

“The Mazda CX-5 remains the most fuel-efficient SUV on the market during highway driving, and that even includes hybrids,” said Paul Cassiani, general manager of Rosen Mazda Lake Villa. “As impressive as Mazda’s fuel economy was for the 2013 model year, we expect it to improve significantly in next year’s EPA report because the Mazda3 and Mazda6 were also outfitted with a full complement of SKYACTIV technologies for the 2014 model year.”

Encompassing the engine, transmission, body and chassis, SKYACTIV technologies help the 2015 Mazda CX-5 return up to 35 mpg on the highway, while the 2015 Mazda6 midsize sedan nets up to 40 mpg on the highway. The SKYACTIV-equipped 2015 Mazda3 compact car also achieves up to 40 mpg on the highway in hatchback form, while sedan models are rated at up to 41 mpg on the highway. Even Mazda’s sportiest vehicle, the MX-5 Miata roadster, is expected to receive a complete set of SKYACTIV technologies when the next-generation 2016 model goes on sale in the middle of next year.

2015 Honda CR-V Nets More MPGs with New CVT

2015 Honda CR-V

The Honda CR-V has long been a customer favorite for its ability to return excellent gas mileage while offering the versatility and sure-footedness of an SUV. For the 2015 model year, the CR-V’s excellent fuel economy has become even more impressive thanks to a new continuously variable transmission (CVT) and a more efficient 2.4-liter direct-injected four-cylinder engine.

When equipped with standard front-wheel drive, the 2015 Honda CR-V now returns up to 34 mpg on the highway, while Real Time all-wheel-drive models net up to 33 mpg during freeway driving. Both of those EPA ratings are an improvement of three miles per gallon compared to the equivalent 2014 models. The 2015 CR-V also benefits from an extra 18 pound-feet of torque from its Earth Dreams Technology i-VTEC engine, which is rated at 185 horsepower and 181 pound-feet of torque.

Beyond the upgrades to its underpinnings, the refreshed 2015 CR-V sports a bolder and more upscale exterior, donning a refined grille, narrower headlights and a new chrome strip that underlines the tailgate window. Inside, buyers of the 2015 CR-V receive more standard features, like a center console armrest, sliding sunvisors and rear console ventilation ducts. Meanwhile, the options list has grown to include Display Audio, LED daytime running lights, a power tailgate and a 10-way power and heated driver’s seat with memory.

Safety has also remained a top priority for Honda’s engineers, as they’ve outfitted the new CR-V with the optional Honda Sensing suite of driver-assistive features. Among the new safety technologies are Adaptive Cruise Control, a Collision Mitigation Braking System, Forward Collision Warning, Honda LaneWatch, Lane Keeping Assist and Lane Departure Warning.

Whether you’re looking for a fuel-efficient front-wheel-drive model or a capable all-wheel-drive model to get you through the long winter in Chicagoland, the new 2015 Honda CR-V is on its way to our Gurnee, IL Honda dealership to meet your needs.