Kia Feeling and Looking Good After Three Good Design Awards!

Kia Trail'ster Concept CarKia is ringing in the new year with some appealing awards — three Good Design awards to be precise. The all-new 2016 Kia Sorento CUV, 2016 Optima and Soul-based Trail’ster concept car took home the trophies, and it marks the second straight year in which the automaker received separate awards for three distinct models. The designs of new Kia models are getting more unique and innovative by the second, and the Good Design awards are concrete evidence!

The criterion for the Good Design awards are strict and showcase just how impressive the Kia model lineup truly is. The categories to be evaluated include: innovative design, new technologies, concept, form, function, utility, materials, construction, energy efficiency and sensitivity to the environment. It is then voted upon by a team of independent design professionals, industry specialists and design media. This goes to show that Kia doesn’t just dominate in one facet of vehicular design — it conquers just about all of them.

“Having a total of six of our latest production models and concept cars receive distinction from Good Design in the last two years is a true testament to the tremendous strides our design teams have made in creating some of the most desirable designs on today’s roads,” said Yong-Won (Bryan) Cho, vice president of overseas marketing at Kia Motors Corporation.

Get a look at these stunning models up close and even take your favorite out for a test-drive at our Kia dealership near West Allis, WI. We have plenty of Sorento and Optima models to go around, so get your new model today and drive off our lot in award-winning style!

LeBron and His Kia K900: The True Story

LeBron James Kia
When NBA superstar LeBron James tweeted last year about riding around in his Kia K900, many fans jumped at the claim and felt it was a simple marketing ploy. Well, LeBron and Kia aren’t letting rumors and skepticism get ahold of the matter, as a new ad campaign sets out to prove the fact that King James does indeed call the K900 his own.

Three new spots featuring the 11-time NBA All-Star — entitled “Ten Mil,” “1,000%” and “Spaceship” — bring viewers along with a team of experts into LeBron’s garage command post in order to discover the truth. Ever since the Cavaliers star tweeted his love for his vehicle, fans have questioned the validity of the statement, but the brand hopes to emphasize through this new campaign that their luxury vehicles truly are “Fit For A King.”

“The award-winning K900 exemplifies the incredible transformation of the Kia brand, and as a tastemaker who is not afraid to go his own way, LeBron James plays an important role in our efforts to change perception by challenging consumers to discover the new Kia,” said Tim Chaney, vice president of marketing communications at Kia Motors America. “LeBron is pushing people to question everything they think they know about our brand, and we could not be more proud of the fact that he can often be seen driving in and around the Cleveland area in a Kia K900.”

LeBron joined Kia as a K900 Luxury Ambassador after reaching out to the company, and the partnership has flourished ever since. It’s important to note that Kia also serves as the Official Automotive Partner of the NBA, so it’s not just King James who has been acknowledging Kia and their quality selection of vehicles. You can visit our Kia dealership in Milwaukee today to take a K900 out for a test-drive and see what LeBron and drivers everywhere are raving about. We look forward to showing you what Kia and the K900 are all about!

Nissan Teams Up with 100 Universities, Will Support Select NCAA Championships

Nissan College 100Nissan is going back to school thanks to a four-year sponsorship with 100 universities and select NCAA Championships. Having made the widest-reaching deal in the history of collegiate sports, Nissan is set to make big waves as the automaker goes full-steam ahead with its latest “go-big” marketing strategy. The goal is to bring unforgettable marketing moments to consumers and college-sports fans nationwide, so keep an eye out for an ad near you!

“This program gives Nissan an unmatched and unprecedented connection to college-sports fans,” said Jeremy Tucker, vice president of Marketing Communications and Media at Nissan North America in an announcement. “It allows Nissan to share amazing moments with students, alumni and fans — at every men’s and every women’s sport. Wherever fans go to follow these student-athletes, we’ll be there.”

From Ivy League schools like Yale and Harvard to perennial powerhouses such as Ohio State University and, of course, the University of Wisconsin–Madison, it’s clear that the select universities that make up the Nissan College 100 are the best of the best. In addition to partnering with universities, the deal provides Nissan the rights to activate at select NCAA Championship events. Over the next four years, expect to see plenty from the Nissan brand at and during coverage of some of the nation’s best collegiate events!

Fans and student-athletes alike will benefit from this historic deal as well, as support from the campaign extends to scholarship funds, facilities upgrades (including weight rooms, equipment, video boards, Wi-Fi), tutoring programs and much more. It’s safe to say this move will have a lasting impact on both Nissan and the world of college athletics.

If one of the vehicles in Nissan’s ads stands out to you, get in touch with the staff at our Nissan dealership near West Allis, WI, so that you can take it out for a test-drive. We’re excited to take part in all that the future holds for Nissan and the Nissan College 100!